Pricing Your Home
Figuring out how to price your home is a balance of art and science. Price it too low and you leave money on the table. Price it too high and you take the chance of it languishing on the market, forcing you to drop the price later—maybe even below market value.
We have a pricing and marketing strategy that has been developed and refined over decades, based on both deep local market knowledge, intuition gleaned from being involved in many deals, and intelligence sharing among agents. This exclusive strategy produces the optimal price for each property according to its unique qualities. We work together with you, taking into account your timing and goals and up-to-the-minute market conditions to devise just the right price for your house.
Once We Determine an Approximate Value of the Home, We Can Use 1 of 3 Pricing Strategies:
| Auction Pricing (below market pricing) | Market Pricing | Premium Pricing (above market pricing) |
| is designed to catch the attention of the largest number of buyers in the hopes of creating a frenzy of demand, driving the price of the home up through multiple bidders. | simply means pricing your home at its perceived market value, based on sales data from comparable homes in your area. | takes into consideration the unique characteristics of the property that will incent the right buyer to pay a premium. |
