Sales Narrative $10M

Sotheby’s International Realty is designed to sell homes through exclusive, targeted exposure to ultra-high net-worth buyers. No one else markets to affluence at this level.

 

Only 211,275 people in the world can afford to buy your home.* These individuals purchase luxury goods, expect luxury experiences, and demand consistent, high quality professional service. The Sotheby’s brand has a revered tradition of marketing the world’s most cherished possessions, from fine art to wine. Sotheby’s International Realty is one of several brands underneath the Realogy umbrella, which handles 26% of real estate transactions in the US. Of Realogy’s numerous brands, only Sotheby’s International Realty is designed for the ultra high net worth buyer.

 

Sotheby’s International Realty teamed with Wealth-X to produce groundbreaking global intelligence on the needs and tastes of ultra-high net-worth individuals. There are 211,275 members of this class. As most of these families own two or more residences, luxury residential property is core to their lifestyle and asset portfolio. The Sotheby’s brand and marketing speak to their demand for quality and service. Our marketing is designed to reach these individuals where they shop, work, and play, both nationally and internationally

 

We expose your home directly through multiple channels. We have access points through three Sotheby’s magazines. The auction house is the fourth largest source of visitors to our luxury real estate portal, sothebysrealty.com. In addition, we can market directly to 11,000 top-tier auction house clients through a regular confidential email program.

 

Sotheby’s International Realty has strategically built its network in the world’s high net-worth markets (metro, resort, coast). We market your home directly to Sotheby’s network of agents who service ultra-high net worth clients around the globe.

 

Sotheby’s International Realty consistently sells $10 to $100 million homes around the world. Sotheby’s International Realty has the highest average sales price of leading US brokerages. For instance, our average sale price is 3X higher than Coldwell Banker. We do the most high end business globally because we are designed to market this class of home.

 

 

We handle more sales per agent than any other Sotheby’s International Realty office on the planet. Our agents are quality, and it shows in their performance compared to their peers worldwide.

 

Your buyer could come from anywhere in the world. We reach international buyers through our international offices, global media partnerships, and web marketing in buyers’ native languages. 45% of sothebysrealty.com’s traffic comes from outside the US. Our listings are also featured in the luxury portals across the world, including exclusive partnerships with The Financial Times and The Hong Kong Tattler, as well as The BBC and Mansion Global, Newscorp’s new luxury real estate site.

 

Sotheby’s International Realty has offices in 56 countries, including London, Beijing, Berlin, Moscow, Hong Kong and New Delhi. Who is most apt to be talking to your buyer right now in another location? We are. From a personal network connection - the kind that nets a premium on your house - your buyer is most likely to have a connection to Sotheby’s.