Sales Narrative $1M

Only 2% of people in the US can afford to buy your home. These buyers shop for all things artisanal and want luxury experiences. They demand consistent, high-quality professional service. Only Sotheby’s International Realty is designed to sell homes to this market segment.

 

The Sotheby’s brand and marketing speaks to affluent buyers’ demand for quality and service. Sotheby’s has a revered tradition of marketing the world’s most cherished possessions, from fine art to wine. Sotheby’s International Realty is one of several brands under the Realogy umbrella, which handles 26% of real estate transactions in the US. Of Realogy’s numerous brands, only Sotheby’s International Realty is designed for the affluent buyer, with exclusive exposure to influencers through world’s media elite, including The Wall Street Journal and The New York Times.

 

Our marketing is designed to reach affluent buyers where they shop, work and play, both nationally and internationally. Our listings show up the right way in the right places, both web and mobile, with high-definition architectural-grade photos. Sotheby’s media campaign is driving one billion impressions this year to sothebysrealty.com, our luxury real estate portal, where one million buyers spend twelve minutes visiting the site each month. Buyers come from The New York Times, The Wall Street Journal, Sotheby’s auction house, Zillow, and other sources.

 

Sotheby’s International Realty has the highest average sales price of leading US brokerages. For instance, our average sale price is 3X higher than Coldwell Banker. We do the most high end business globally because we are designed to market this class of home.

 

We handle more sales per agent than any other Sotheby’s International Realty office on the planet. Our agents are quality, and it shows in their performance compared to their peers worldwide.

 

Your buyer could come from anywhere in the world. We reach international buyers through our international offices, global media partnerships, and web marketing in buyers’ native languages. 45% of sothebysrealty.com’s traffic comes from outside the US. Your listing is translated into over a dozen native languages and featured in luxury portals across the world, including The Hong Kong Tattler, The Financial Times, and PropGoLuxury, Asia’s biggest luxury portal.

 

Sotheby’s International Realty has offices in 56 countries, including London, Beijing, Berlin, Moscow, Hong Kong, and New Delhi.