Sales Narrative $3M

Less than 1% of the US can afford to buy your home. These buyers shop for all things artisanal and want luxury experiences. They demand consistent, high quality professional service. Only Sotheby’s International Realty is designed to sell homes to this market segment. No one else markets to affluence at this level.

 

The Sotheby’s brand and marketing speaks to affluent buyers’ demand for quality and service. Sotheby’s has a revered tradition of marketing the world’s most cherished possessions, from fine art to wine. Sotheby’s International Realty is one of several brands under the Realogy umbrella, which handles 26% of real estate transactions in the US. Of Realogy’s numerous brands, only Sotheby’s International Realty is designed for the affluent buyer, with exclusive exposure to the world’s media elite, including Newscorp, Bloomberg, and The New York Times.

 

We handle more sales per agent than any other Sotheby’s International Realty office on the planet. Our agents are quality, and it shows in their performance compared to their peers worldwide.

 

Your buyer could come from anywhere in the world. We reach international buyers through our international offices, global media partnerships, and web marketing in buyers’ native languages. 45% of sothebysrealty.com’s traffic comes from outside the US. Our listings are also featured in the luxury portals across the world, including exclusive partnerships with The Financial Times and The Hong Kong Tattler, as well as The BBC and Mansion Global, Newscorp’s new luxury real estate site.

 

Sotheby’s International Realty has offices in 56 countries, including London, Beijing, Berlin, Moscow, Hong Kong and New Delhi.