Is designed to catch the attention of the largest number of buyers in the hopes of creating a frenzy of demand, driving the price of the home up through multiple bidders.
Simply means pricing your home at its perceived market value, based on sales data from comparable homes in your area.
Takes into consideration the unique characteristics of the property that will encourage the right buyer to pay a premium.
Pricing is a balance of art and science. Price too low and you leave money on the table. Price too high and the home sits, and the eventual price cut can land below what it would have sold for in the first place.
I start with the science: recent comparable sales, current inventory, and the data behind them. Then I add the art: what makes your home different, who is most likely to buy it, and what they will pay for.
We set the price together, based on your timing and goals and on the market that week, not the market last spring.