Sotheby’s International Realty® Benefits for $2–5M Homes
Association of your property with a renowned luxury brand. All of the promotional channels, marketing tools, and global exposure of a leading, international real estate company for use in the marketing of your home.
Luxury Brand Association
- First Impression (6 seconds) is instantaneous differentiation: Excellence, Exclusivity, Best in Class.
- Attracts buyers who appreciate quality and are less price-sensitive.
- Extraordinary customer experience in all price ranges.
- Sotheby’s International Realty® marketing materials: home history book, art-inspired mailers, etc.
National Marketing: Peninsula job market attracts buyers nationwide, especially from feeder cities: LA, NYC, Chicago, Seattle, San Diego.
- Property brochure to all Sotheby’s International Realty® managers in feeder markets.
- U.S. media partners drive traffic to sothebysrealty.com and your listing.
- Preferred rates for advertising in national media: NYT, WSJ, etc.
Global Marketing: Peninsula is a global real estate market.
- Global network of Sotheby’s International Realty® offices for exposure of your home.
- Your $1.5M+ listing is displayed on eGalleries in Sotheby’s International Realty® offices worldwide and Sotheby’s auction houses.
- Sotheby’s International Realty® website and mobile app display listings in native language: Translated videos/virtual tours, currency conversion, metric units of measure, etc.
- Preferred rates for advertising in highimpact international media: BBC, Architectural Digest, The Daily Telegraph, Hong Kong Tattler.
- Asia: Chinese is second most searched language on sothebysrealty.com
Web: 96% of buyers use Internet in home search. 60% of real estate intenders are active on YouTube.
- Sotheby’s International Realty® website generates more email leads than Trulia and Zillow combined.
- Sotheby’s International Realty® website is sticky: Visitors stay an average of 12 min—twice as long as other realty websites.
- Buyers rate photography as #1 most important website feature. Sotheby’s International Realty® displays high-resolution photos, unlike MLS and other realty sites.
- Your listing shows up on all 72 Sotheby’s International Realty® office websites. No other realty company offers this exposure.
- Your listing feeds to the most significant media companies and affluent buyer portals in the world, including NYT, WSJ, and James List, as well as MLS, Zillow, Trulia, and other RE aggregator websites.
- Sotheby’s International Realty® exclusive YouTube channel for showcasing your home.
- Buyers browsing your property on Zillow, Trulia and other RE aggregator websites are directed to your listing agent for more information. Not true for other RE companies.
- You get a weekly report with market feedback on the activity our online marketing is generating, i.e. traffic metrics from all websites where your property is placed.
Mobile: 98% of buyers use a mobile device in their home search. 42% downloaded a home search app.
- Sotheby’s International Realty® Mobile is the only real estate app that works on all devices, anywhere in the world.
- On Sotheby’s International Realty® Mobile, when a buyer wants more info on your property, your listing agent is contacted directly.
- Sotheby’s International Realty® website and YouTube channel are optimized for viewing on mobile devices.