Why Sothebys-5-12m

Sotheby’s International Realty® Benefits for $5–12M Homes

Luxury Brand Association

• Instantaneous differentiation: Luxury, Exclusivity, Crème de la crème.
• Prestige appeal to high net-worth individuals.
• Synergy between Auction House and Sotheby’s International Realty®.

National Marketing: Peninsula job market attracts buyers nationwide, especially from feeder cities: LA, NYC, Chicago, Seattle, San Diego.

• Property brochure to all Sotheby’s International Realty® managers in feeder markets.
• Sotheby’s International Realty®’s lifestyle niche: Equestrian, Historic/Antique, University/College Community, etc.
• Preferred rates for advertising in prestigious national media: NYT, WSJ, etc.
• Your brochure goes to every Sotheby’s International Realty® office and Sotheby’s auction house worldwide.

Global Marketing: Peninsula is a global real estate market.

• Global network of Sotheby’s International Realty® offices and personal relationships with high-caliber agents around the world.
• Your property is displayed on Sotheby’s International Realty® offices’ eGalleries and Sotheby’s auction houses around the world.
• Buyers see your listing in their native language on their mobile device and our website.
• Preferred rates for advertising in high-impact International media, i.e. BBC, Architectural Digest, The Daily Telegraph, Hong Kong Tattler.
• International advertising drives buyers to sothebysrealty.com and your listing.
• Asia: Chinese is second most searched language on sothebysrealty.com. Sotheby’s International Realty® has many preferred Asian media relationships.

Web: 96% of buyers use Internet in home search. 60% of real estate intenders are active on YouTube

• Preferred rates and exclusive, high-impact web advertising: NYT, Google Ad Words.
• The Sotheby’s International Realty® website is sticky: Visitors stay an average of 12 min— twice as long as other realty websites.
• Buyers rate photography as the #1 most important website feature. Sotheby’s International Realty® displays high-resolution photos, unlike MLS and other realty sites.
• Your listing shows up on all 72 Sotheby’s International Realty® office websites—unparalleled global exposure.
• Your listing feeds to the most significant media companies and affluent buyer portals in the world, including NYT, WSJ, and James List, as well as MLS, Zillow, Trulia, and other RE aggregator websites.
• Your home featured on the Sotheby’s International Realty® exclusive YouTube channel.
• Put your property video on YouTube, NYT or WSJ. Consumers are clamoring for video. Searches on a property increase 50% increase after exposure to a display ad. The Sotheby’s International Realty®’s YouTube channel has over 1.3 million views.
• Buyers browsing your property on Zillow, Trulia, and other RE websites are directed to your listing agent for more information. Not true for other RE companies.
• You get a weekly report with market feedback on the activity our online marketing is generating, i.e. traffic metrics from all websites where your property is placed.

Mobile: 98% of buyers use a mobile device in their home search. 42% downloaded a home search app.

• Sotheby’s International Realty® Mobile is the only real estate app that works on all devices, anywhere in the world.
• On Sotheby’s International Realty® Mobile, when a buyer wants more info on your property, your listing agent is contacted directly.
• Sotheby’s International Realty® website and YouTube channel are optimized for viewing on mobile devices.

High Net-Worth Exposure

• Auction House Synergy:
• • • Your property advertised in At Auction magazine, the private mailing list of Sotheby’s auction house clients.
  • • Your listing sent to auction house’s top tier client list in email newsletter

• Reach the financial elite by advertising your home in Bloomberg Markets subscribers including banks, brokerages, and hedge funds. 
• Banner ad on FTChinese.com positions your listing in front of world’s most affluent Chinese buyers.